A comprehensive, cross-product Samsung strategy students will analyze the following: 1. Market Opportunity – What is the customer need, what problem is being solved, how many people are affected, would people be willing to pay for a solution? 2. Current State Assessment – Who are the current players in this market, which players are leaders (if any), what are the market demographics (youth, elderly, U.S., Europe, etc.)? 3 pages, double space, MLA, 12 world size

A comprehensive, cross-product Samsung strategy

students will analyze the following: 1. Market Opportunity – What is the customer need, what problem is being solved, how many people are affected, would people be willing to pay for a solution? 2. Current State Assessment – Who are the current players in this market, which players are leaders (if any), what are the market demographics (youth, elderly, U.S., Europe, etc.)?

3 pages, double space, MLA, 12 world size

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