Press Release Analysis
Locate a recent electronic version of a print advertisement.
Write a 500-word analysis that addresses the following questions:
Who was the target audience?
What was the intended effect?
Was the advertisement misleading or not–and how?
Choose an organization, business, or corporation.
Search the organization’s, business’s, or corporation’s website for a recent press release. Titles might include words such as public relations, media relations, or news.
Press Release Critique
Write a 500-word critique depicting the effectiveness of a press release.
Include a short synthesis of the main differences between advertising and public relations.
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